Google Adwords saving Server Side conversion Tracking through Measurement Protocol
I am using:
https://developers.google.com/analytics/devguides/collection/protocol/v1/
for server side tracking.
This is the set-up:
- Google analytics account.
- Google adwords account.
- Adwords account is linked to the analytics account.
I create an ad in adwords, the user clicks the ads, the user visits the third party website, the third party website make a https POST request with the visitor gclid from adwords. This is stored in a mysql database.
In the google adwords account I have an event for conversion created. (Using the offline tracking conversion works, but the only reason why I would prefer to use measurement protocol is because the offline tracking only accepts the conversions after 90 minutes. )
And I send the page views and conversion in this way:
/** * @param $gclid * @param $clientId * @return \TheIconic\Tracking\GoogleAnalytics\AnalyticsResponse */ private function sendPageView($gclid, $clientId){ $this->analytics ->setProtocolVersion(1) ->setTrackingId(self::GLOBAL_TRACKING_ID) ->setGoogleAdwordsId($gclid) ->setAnonymizeIp(true) ->setClientId($clientId); return $this->analytics->sendPageview(); } /** * @param $gclid * @param $clientId * @return \TheIconic\Tracking\GoogleAnalytics\AnalyticsResponse */ private function sendConversion($gclid, $clientId, $url){ $this->analytics ->setProtocolVersion(1) ->setTrackingId(self::GLOBAL_TRACKING_ID) ->setGoogleAdwordsId($gclid) ->setAnonymizeIp(true) ->setClientId($clientId) ->setEventAction('s2s') ->setEventCategory('Lead') ; return $this->analytics->sendEvent(); }
Response:
object(TheIconic\Tracking\GoogleAnalytics\AnalyticsResponse)#1008 (3) { ["httpStatusCode":protected]=> int(200) ["requestUrl":protected]=> string(164) "https://ssl.google-analytics.com/collect?v=1&tid=UA-1XXXXX-1&gclid=EAIaIQobChMInvrxopLZ5gIVXXXXXXXXXXXXXXXXXXXX_BwE&aip=1&cid=1&ea=s2s&ec=Lead&t=event" ["responseBody":protected]=> string(35) "GIF89a�����,D;" }
So the response is 200, however the conversion is not recorded anywhere, and I am not sure if I should be sending any other parameter, or how to debug the issue.