Does changing landing page URLs to a new domain affect Google Ads SEM performance?
My company is facing an issue where we have to change our site's URLs at scale - close to 200k. These pages will be redirected to a new set of pages with a different domain name (owned by the same organisation).
The aforementioned pages are -
- Transactional
- Rank on organic search keywords and SEO activity is focussed on them
- Used in our SEM campaigns as Landing Pages
The fundamental question is whether changing around 200 URLs in our Google Adwords account would affect the quality score at all? If yes, how much of a hit can we expect?