Posts under category Google

I want to use the sign_up event as a conversion goal in Google Ads. I'm using Firebase for auth and for sending client-side events to GA4, but it doesn't look like sign_up is sent by Firebase.

I have GA4 configured as a destination in Segment and plan to send the sign_up event server-side to Segment. Segment sends events to GA4 using the Google Measurement API. I need to include the Google Ad ID in the sign_up event so that it is recorded properly as a Google Ads conversion. However, I cannot find anywhere in Google's documentation how to set this parameter. Does anyone know how to set Google Ad ID (gclid) when sending an event using Google Measurement API?

For example, I've imported 2 event from Google analytics 4 firebase to Google ads account. The events are first open and sessions.

I clearly understand what first open means.

Now, the sessions shows about 2.4k & first open shows 2.2k. can someone please let know what's the reason the sessions is higher than first open

I am looking for the equivalents of Adwords API in the new Google ads API in PHP.

For example, the equivalent of

use Google\AdsApi\AdWords\v201809\cm\AgeRange; 

is

use Google\Ads\GoogleAds\V10\Common\AgeRangeInfo; 

But I can't find the exact equivalents for those for example:

use Google\AdsApi\AdWords\v201809\cm\GeoTargetTypeSetting; use Google\AdsApi\AdWords\v201809\cm\GeoTargetTypeSettingNegativeGeoTargetType; use Google\AdsApi\AdWords\v201809\cm\GeoTargetTypeSettingPositiveGeoTargetType; 

Do you know any translators from google adwords to google ads?