Are Adwords Enhanced Conversions GDPR compliant?
The folk ad Google have been nagging me to include 'enhanced conversion data' for sales on the website. This entails passing over to google personal information about the person who placed the order (email, name, address).
This seems like a privacy no-no. I'm in the UK so GDPR law applies, but regardless it seems like shady behaviour to pass these details on to another company without consent. Is it compliant with GDPR law?
Also, what's in it for me? Google say it makes the conversion tracking more accurate, but they would, wouldn't they?