Posts tagged with conversion-tracking

First of all, thanks for any help I can get here. I am not a professional and now, unfortunately, after many hours I just can't get any further.

I run a Woocommerce webshop and have integrated GA4 and Google Adwords Conversion + Remarketing via Tag Manager. In preview mode all tags and data layers are loaded correctly. But the Goolge Ads Remarketing Tag and the Conversion Tag are marked red and loaded but not sent.

The Error Message in Tag Manager Browser Plugin: HTTP response code indicates tag failed to fire: Status 400:

Google Tag Assistant - Conversion failed to fire

The Code in GTM Preview Mode when Remarketing Tag is fired ( everythings looks good ):

GTM - Preview - Remarketing Values

If i open Dev Tool on my Browser i see that some google Scripts are red ( Url = googleads.g.doublecklick...... ):

Google ads url is blocked

Unfortunately no conversions are recorded in Adwords and the imported conversions from GA4 are also counted only to a small amount. With the old Analytics UA I had no problems and almost all the conversions were displayed in Adwords.

GTM is published and i have no Ad Blockers running.

Conversion ID and Label is checked

The Google Ads Campaigns are running

I turned off the GTM plugin for wordpress and tried a paid plugin for google ads conversion tracking. Unfortunately i have had the same error.

In addition, I turned of almost all plugins and tested whether anything blocks. Unfortunately without result.

If I change the conversion ID in the remarketing tag and add "AW-", the tag is no longer displayed as red. However, I can not change the conversion tag because only numbers are allowed:

Trying Conversion ID with "AW-" in Remarketing Tag

I'm realy a bit desperate and really grateful for any ideas!

I have set it up adsupport, adservices, iad frameworks and more, but still no conversions on Google Ads as a conversion.

Google ads takes first_open but no subscription_convert or renew...

Any idea?

I have tried it with different ad accounts but no difference.

A system I need to install conversion tracking in does not allow for JavaScript but does allow for image pixels.

Do you know if this following script will be sufficient? I would replace the ID & Label placeholders with the actual references form the Ad Account

<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1111111111/?label=2222222222&amp;guid=ON&amp;script=0"/>

Regular HTMP Pixel

<!-- Global site tag (gtag.js) - Google Ads: 11111111111 --> <script async src="https://www.googletagmanager.com/gtag/js?id=AW-898705991"></script> <script>   window.dataLayer = window.dataLayer || [];   function gtag(){dataLayer.push(arguments);}   gtag('js', new Date());   gtag('config', 'AW-11111111111 '); </script> <!-- Event snippet conversion page --> <script>   gtag('event', 'conversion', {'send_to': 'AW-111111111/2222222222'}); </script>

I am having a hard time to find a documentation for web conversion tracking for Google Ads.

I would like to understand more about the HTTP POST request that is sent to Google. I can see there is a good documentation for mobile apps: https://developers.google.com/app-conversion-tracking/api/request-response-specs?hl=en#conversion_tracking_request

Is there similar documentation for web? I would like to understand more how i could send conversions to Google creating manually my HTTP request.

I am aware of the Offline conversions API (https://developers.google.com/google-ads/api/docs/samples/upload-offline-conversion), but it doesn't support the new parameters as wbraid

  1. 1
  2. 2