I want to use the sign_up event as a conversion goal in Google Ads. I'm using Firebase for auth and for sending client-side events to GA4, but it doesn't look like sign_up is sent by Firebase.

I have GA4 configured as a destination in Segment and plan to send the sign_up event server-side to Segment. Segment sends events to GA4 using the Google Measurement API. I need to include the Google Ad ID in the sign_up event so that it is recorded properly as a Google Ads conversion. However, I cannot find anywhere in Google's documentation how to set this parameter. Does anyone know how to set Google Ad ID (gclid) when sending an event using Google Measurement API?

For example, I've imported 2 event from Google analytics 4 firebase to Google ads account. The events are first open and sessions.

I clearly understand what first open means.

Now, the sessions shows about 2.4k & first open shows 2.2k. can someone please let know what's the reason the sessions is higher than first open

So I'm trying to get raw google ads user data (including events, journeys etc), which i need to send to a Data-Warehouse.

Data From all my sources are send to Google Analytics & then to Data-Warehouse.

What i need is the RAW-Hit/Session level data that Google-Ads Monitor via Campaigns (from my account) to my Data-Warehouse directly, without any intermediate services.

Services like stitch-data does it directly, what all options do we have.

Thank you.

The marketing area of my company wants to create an installation campaign of an iOS app in google ads, however we can only measure the first_open event. Is there a way to directly measure app downloads in firebase analytics? to then import this event to the google ads platform

I am trying to integrate firebase into google ads account to track installation conversions from the app , i unknowingly used the first_open (ios) for the staging app while i need it on production app , i can't import the one for the production since they are both considered the same conversion action

 You've imported 0 app conversion actions from Google Analytics (GA4)     Important next steps:  warning     The following Firebase event(s) couldn't be imported,     because you already have conversion action(s)      tracking the same conversion event for     the same app: (iOS) First open 

, and can't remove the one already exists , it fails with this error message :

This conversion action cannot be removed because it is used for optimization at the campaign-level. 

also when trying to Change conversions setting it says :

Cannot edit campaign conversions setting for a UAC campaign. 

any idea or suggestion would be great