Posts tagged with google-search

My company is facing an issue where we have to change our site's URLs at scale - close to 200k. These pages will be redirected to a new set of pages with a different domain name (owned by the same organisation).

The aforementioned pages are -

  • Transactional
  • Rank on organic search keywords and SEO activity is focussed on them
  • Used in our SEM campaigns as Landing Pages

The fundamental question is whether changing around 200 URLs in our Google Adwords account would affect the quality score at all? If yes, how much of a hit can we expect?