I have implemented server-side tagging in in Google Tag Manager (GTM), but I'm sending HTTP requests directly from my backend code, rather than using JavaScript on the frontend (as many other developers). Since, the conversion tracking cookies set by Meta and Google aren't automatically sent when sending a HTTP request from my backend code, I am getting the _fbp and _fbc cookie values from the context and sending them as a "ep.x-fb-ck-fbp" and "ep.x-fb-ck-fbc" to the GTM server container, which allows me to track Facebook ads conversions successfully.

I am now looking to replicate this process for Google Ads. I understand that for Google Ads conversion tracking, the GCLID is a parameter that sets the _gcl_aw cookie which I should use to track conversion. However, I am not certain how to send this cookie value in the Http request that I'm sending from my server to the GTM server container.

In other words, if I'm sending the Meta's _fbc cookie value as a "ep.x-fb-ck-fbc" parameter, how should I send the Google's _gcl_aw and _gcl_au cookies.

I am a Facebook ads expert and i've been using the same pixel across mutiple ad accounts for my Roofing clients and I am looking to do the same thing with Google, I am not much knowlegable about google ads but is it possible that we use the same pixel(or GTM) across different ad accounts? The goal is to track the conversion data across different ad accounts which will ultimately help us to drive lower CPL. I hope i can do that. What is your opinion?

I tried Fb ads and i used the same pixel codes and conversion APIs to track the progress using the same pixel data and I am looking to do the same thing with google but i don't know how can i do it

In my Google Tag configuration within Google Tag Manager, I have set the user_data parameter to a User-Provided Data variable in Shared event settings. My understanding of this is that it will apply to all events managed by my Google tag.

When I add a Google Ads Conversion tag in GTM, I am again given the option to send user_data and select this parameter, but this should not be necessary, since I have already set it at the Google Tag configuration level. However, in my testing, the data is not sent in the conversion (the em field is missing from the payload).

Why isn't user_data sent to my Google Ads Conversion when I have enabled it in my Google Tag?

Clearly I'm misunderstanding the association between the Google Tag and other Google tags added via GTM and the recent changes in GTM relating to the Google Tag and GA4/Google Ads have completely confused me.

I have configured the Google ads conversions with GTM. Google ads conversions are high when compared to GA4. GA4 is linked to the Google ads account but was set as secondary. Primary conversion is configured with GTM. I know there will be bit discrepancies but I am facing a huge difference.

Google Ads configured via GTM and GA4 is linked with Google Ads. However, I am seeing higher conversions in Google ads for purchase and low conversion value in GA4 when I select source/ medium revenue.

First of all, thanks for any help I can get here. I am not a professional and now, unfortunately, after many hours I just can't get any further.

I run a Woocommerce webshop and have integrated GA4 and Google Adwords Conversion + Remarketing via Tag Manager. In preview mode all tags and data layers are loaded correctly. But the Goolge Ads Remarketing Tag and the Conversion Tag are marked red and loaded but not sent.

The Error Message in Tag Manager Browser Plugin: HTTP response code indicates tag failed to fire: Status 400:

Google Tag Assistant - Conversion failed to fire

The Code in GTM Preview Mode when Remarketing Tag is fired ( everythings looks good ):

GTM - Preview - Remarketing Values

If i open Dev Tool on my Browser i see that some google Scripts are red ( Url = googleads.g.doublecklick...... ):

Google ads url is blocked

Unfortunately no conversions are recorded in Adwords and the imported conversions from GA4 are also counted only to a small amount. With the old Analytics UA I had no problems and almost all the conversions were displayed in Adwords.

GTM is published and i have no Ad Blockers running.

Conversion ID and Label is checked

The Google Ads Campaigns are running

I turned off the GTM plugin for wordpress and tried a paid plugin for google ads conversion tracking. Unfortunately i have had the same error.

In addition, I turned of almost all plugins and tested whether anything blocks. Unfortunately without result.

If I change the conversion ID in the remarketing tag and add "AW-", the tag is no longer displayed as red. However, I can not change the conversion tag because only numbers are allowed:

Trying Conversion ID with "AW-" in Remarketing Tag

I'm realy a bit desperate and really grateful for any ideas!