I have Google Ads Campaigns with the following tracking template: {lpurl}/{loc_physical_ms}.

I have clicked on one of my live ads, but the /{loc_physical_ms} did not appear in the URL.

Is there a configuration I may be missing - or do I not understand the point of this ValueTrack parameter? My landing pages are already programmed to consume the ID from {loc_physical_ms} and generate localized content, but the parameter doesn't seem to do anything.

My company is facing an issue where we have to change our site's URLs at scale - close to 200k. These pages will be redirected to a new set of pages with a different domain name (owned by the same organisation).

The aforementioned pages are -

• Transactional
• Rank on organic search keywords and SEO activity is focussed on them
• Used in our SEM campaigns as Landing Pages

The fundamental question is whether changing around 200 URLs in our Google Adwords account would affect the quality score at all? If yes, how much of a hit can we expect?