I set Google Ads search and responsive display campaigns and enabled the manual UTM tag for GA analytics. As I want to know which ad format the traffics are from so I use 'Video', 'Display' and 'Text' as medium parameter.

However, when the campaigns were launched and reported in GA, a great amount of traffic are still from 'google / cpc', even though the destination URL are shown with correct UTM tag. It doesn't seem like the utm is incorrect when there are some traffics that are successfully reported as 'google / text' as well. Image 1: GA's source/medium report shows 'google / cpc' even though the destination url uses 'text' or 'display' as a medium

Another piece of information and question is that all of the 'cpc' medium are categorised by GA as 'Text' ad format, when all successful UTM medium are set to 'not set' ad format. Could you help explain why? Image 2: 'google / cpc' traffics are from 'Text' ad format while the other successful UTM read traffics are grouped as 'not set'

Lastly, when looking into the 'Ad Slot', most of the traffic from 'cpc' medium are from 'Google Search. For the 'Google Display Network', I understand that one of the ad formats from the responsive ad is the 'text' format so I consider all the issues are from only 'text' ads. But I am not sure because the Ad Slot is set to 'not set' for those success UTM so I cannot really compare the results here. Image 3: Most of the 'google / cpc' traffics are from 'Google Search'

Could anybody help explain why and, if possible, suggest how to avoid this?

When a user clicks a google ad, then I would like to pass the search query to the landing page via the utm_term parameter.

1. User goes to www.google.de and searches for "development software grails company ny"

2. Our google Ad shows, when the search query contains "software development"

3. The user clicks the Ad and is being send to http://www.ourcompany.com/?utm_term=development+software+grails+comapny+ny

The problem here is, that I can't find the value track variable which saves the search query and I think none exists. I only found {keyword} however, that will only report the keyword against which the search query matched succesfully.

In https://support.google.com/google-ads/answer/6305348?hl=en there is no such variable, which refers to the search query.

Also on this page https://support.newengen.com/hc/en-us/articles/360014178033-Understanding-UTMs-for-Search it does not report one. Only Microsoft bing seems to have one called {SearchQuery}.

Does google allow to capture the "search query" of the user and pass it to the landing page of the google ad or is this simply not possible???