Hey everyone,
I’m hoping to get some insights on an issue that’s been stalling our growth. We’re running a subscription-based mobile app campaign and have generated over 1,000 attributed purchases since January 1st. All our purchase events—including ValueToSum, currency, etc.—are correctly sent from Adjust to Facebook Event Manager.
Despite meeting every eligibility criterion (and even hitting +50 subscriptions in the last 7 days), the Maximize Value Optimization (ROAS) campaign option remains greyed out, preventing us from scaling effectively. We’ve already spent over $30,000 on this app and have been in touch with Meta Support for the past 3 months with no resolution.
I completely understand that platform-wide updates take time, and I truly appreciate the work Meta’s team does in improving the Ads Manager experience. However, given that this issue has persisted for several years and has impacted many advertisers, I was hoping to get some clarity on whether this is a known technical limitation or if there’s a workaround we might not be aware of.
Would it be possible to escalate this issue internally or provide insights into potential fixes? Any help would be greatly appreciated!
Thanks in advance!

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