Meta Pixels for Charity Organisation Donations
We are having an issue with our pixels for our Meta ads. Because we have Down Syndrome in our charity name it is being flagged by Meta as a health product or service. We had a pixel set up to bring users to Enthuse (our fundraising platform) but the pixel would not fire. Our workaround was to do lead generation with a Meta form and follow up with those leads via email. The issue is that it's an extra step and we are likely losing people along the journey. Has anyone found a way to bypass this ban and pixel issue when you're a charity with a health term in your name?
👋 Hello, Aoife, I understand your problem. If you want to solve this problem Appeal to Meta Submit an appeal explaining your charitable purpose and that "Down Syndrome" refers to your organization’s mission, not a health product/service.
👉 Verify Your Domain Ensure your website and domain are verified in Meta Business Manager to establish credibility.
👉 Use Custom Conversions: If the pixel can't fire on Enthuse, set up custom conversions to track donation completion based on URL redirects or thank-you pages.
👉 Simplify Donation Flow Avoid using lead forms and direct users straight to the donation platform with properly tracked links.
👉👉👉Custom Event Tracking via Server-Side Pixel This approach is particularly useful for organizations, like charities, that face ad platform restrictions due to naming or other policies.
If pixel events aren't firing on platforms like Enthuse, set up Server-Side Tracking using Meta’s Conversion API (CAPI). This method bypasses browser restrictions and sends donation-related events directly from your server to Meta.