in response to recent changes, the character limit(550) for marketing templates in the WhatsApp API has been reduced, impacting the way I communicate detailed information to my clients. My clients are busy individuals who prefer comprehensive messages to avoid back-and-forth communication. The current limit constrains my ability to convey necessary details effectively, risking miscommunication and reduced client satisfaction.
I understand the intention behind this change is to enhance user engagement by encouraging concise messaging. However, given my specific use case where detailed communication is essential, I am exploring any possible avenues to adjust or extend the character limit, even if it's on a case-by-case basis.
I am seeking advice on whether there are any existing best practices for conveying detailed information within the new constraints, or if there's a process to request a character limit extension for specific scenarios. Additionally, I would appreciate any tips on optimizing message content to fit the new limitations without sacrificing crucial information.
Thank you in advance for your insights and assistance

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2 comments.

  1. Jorge

    Hi Shobha, Could you please share here where is published this new limit in the documentation?

    Reply
  2. Gabriel

    The limit is not currently written in the documentation, but it is no longer possible to create templates with more than 550 characters in the message body. If you create a template within Meta, you will see that it is no longer possible to create a template there

    Reply

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