How GA4 integrate with Google Ads?
Problem: I have an appointment booking widget (non-iframe) embeded into a webpage. How do I ensure GA4 is picking up on these form submissions?
Additionally, how does the form submission correlate up to the success of the Google Ad?
I have embeded this javascript in the form to ensure it fires data to GA4, but marketers are still telling me the conversions are not appearing with a traffic source from the UTM.
async function triggerConversionEvent() {
const measurementId = 'measurementId'; // Replace with your GA4 Measurement ID const conversionEventName = 'self_booked_appointment'; // Replace with your conversion event name const clientId = 'booking_engine'; // Replace with a unique client ID (can be randomly generated) const url = `https://www.google-analytics.com/mp/collect?measurement_id=${measurementId}`; const body = { client_id: clientId, events: [ { name: 'conversion', params: { event_name: conversionEventName, } } ] }; try { const response = await fetch(url, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(body) }); if (response.ok) { console.log('Conversion event triggered successfully'); } else { console.error('Failed to trigger conversion event'); } } catch (error) { console.error('Error triggering conversion event:', error); } }