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  1. Justin Poehnelt

    I'm guessing the Metro area is the Designated Marketing Area(DMA) or Media Market. This page has these entries in a linked CSV and states to contact Nielson for DMA data.

    https://developers.google.com/adwords/api/docs/appendix/geotargeting

    "1020578","Riverside","Riverside,Missouri,United States","21157","US","City",Active "1017483","Gardner","Gardner,Kansas,United States","21149","US","City",Active "1017596","Overland Park","Overland Park,Kansas,United States","21149","US","City",Active

    Also see https://en.wikipedia.org/wiki/Media_market.

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