I am using Google Ads to get some traffic to my website.

I am tracking the conversions through Google Analytics

I can see my conversions on Google Analytics, but Google Ads is not counting any conversion

Here the goal configuration

The 36 conversions Which I have from Google are traffic through Google Ads and not organic. But on my Google Ads dashboard, I have 0 conversions.

The website is built with react, which could be a little tricky sometimes with tags, and Google Analytics is loaded through Google Tag Manager. I do not think the problem is coming from GTM configuration as we do have the conversions on Google Analytics

Tag:google-ads-api, google-analytics, analytics, implicit-conversion, web-traffic

Only one comment.

  1. Michele Pisani

    Probably the problem with the site in React is that when the user lands from an ads and then visits a second page, the gclid parameter is lost but the google.com referrer is kept. So on the second page a new session will be generated and that results from organic traffic. So if the user converts it will be organic instead of paid.

    Try to see this article to apply a solution: https://www.simoahava.com/analytics/persist-campaign-data-landing-page/

    Reply

Add a new comment.