Google AdWords counts only a fraction of the transactions/conversions
AdWords seems to be counting only ~5% of the actual conversions?! (purchases)
I know because I have also an Analytics tag which shows the correct number of visits on this page.
Tag-manager snippet is only on the thank-you page after purchase.
Here is my thank-you page tag snippet:
>>> ALL IN THE BODY OF THE HTML <<<
<script src="https://www.googletagmanager.com/gtag/js?id=AW-103xxMyId"></script> <script type="text/javascript"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'AW-103xxMyId'); var transValue = 100; var transSku = "A-Product"; gtag('event', 'conversion', { 'send_to': 'AW-103xxMyId/TOQHxxSomeIdxxx_oe8D', 'value': transValue, 'currency': 'USD', 'transaction_id': transSku }); </script>
Any idea why? Thanks.
What is your attribution model set as in Google Ads? https://support.google.com/google-ads/answer/7002714?hl=en
In Google Analytics, the default attribution model is last non direct click. In Google Ads, it's likely that you set it to something different. Fractional conversions is a dead giveaway.