AdWords seems to be counting only ~5% of the actual conversions?! (purchases)

I know because I have also an Analytics tag which shows the correct number of visits on this page.

Tag-manager snippet is only on the thank-you page after purchase.

Here is my thank-you page tag snippet:

>>> ALL IN THE BODY OF THE HTML <<<

<script src="https://www.googletagmanager.com/gtag/js?id=AW-103xxMyId"></script> <script type="text/javascript">   window.dataLayer = window.dataLayer || [];   function gtag(){dataLayer.push(arguments);}   gtag('js', new Date());   gtag('config', 'AW-103xxMyId'); var transValue = 100; var transSku = "A-Product"; gtag('event', 'conversion', {       'send_to': 'AW-103xxMyId/TOQHxxSomeIdxxx_oe8D',       'value': transValue,       'currency': 'USD',       'transaction_id': transSku   }); </script>

Any idea why? Thanks.

Tag:google-ads-api, google-tag-manager

Only one comment.

  1. Dave Davis

    What is your attribution model set as in Google Ads? https://support.google.com/google-ads/answer/7002714?hl=en

    In Google Analytics, the default attribution model is last non direct click. In Google Ads, it's likely that you set it to something different. Fractional conversions is a dead giveaway.

    Reply

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