3 comments.

  1. dorian

    Ad extensions such as sitelinks are handled via the concept of feeds in the Adwords API.

    You'll have to use the PLACEHOLDER_FEED_ITEM_REPORT to get statistics on feed items. To only get metrics for sitelinks, add the accoring predictate to your report definition.

    Also take a look at the IsSelfAction dimension that help you distinguish between a click on the extension itself vs. a click on the ad.

    As an example, this query returns a list of all sitelinks and the corresponding impressions and clicks:

    SELECT CampaignName, PlaceholderType, AttributeValues, Impressions, Clicks FROM PLACEHOLDER_FEED_ITEM_REPORT WHERE IsSelfAction = True AND PlaceholderType = 1
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    1. Jared Barden

      This gave me the information I needed! I just had to parse out the JSON in the AttributeValues field.

      Reply
    2. dorian

      That's great to hear. Would you mind accepting the answer then? :)

      Reply

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