Unfortunately, built in GTM tag "Google Ads Conversion Tracking" doesn't support setting special Hotel properties (used in Google Hotel Ads):

'items': [{   'id': 'PARTNER_HOTEL_ID',   'start_date': 'CHECK_IN_DATE',   'end_date': 'CHECK_OUT_DATE' }]

Official docs are here: https://support.google.com/google-ads/answer/9244174?hl=en Instructions are for gtag.js and GTM is only mentioned in an unclear way (at least for me):

If you're using Google Tag Manager, you can implement the gtag.js for Hotel Ads by using the custom HTML tagging option to add the booked hotel variables. The global site snippet should be set to run on all pages, including the confirmation pages, and the event snippet should run on the confirmation pages only. We do not recommend using the Google Ads template because it does not support all variables for hotel campaign reporting.

If I understood correctly, I should install gtag using GTM and then the tracking using gtag? It sounds weird...

Tag:google-ads-api, google-tag-manager, javascript, gtag.js

Only one comment.

  1. Michele Pisani

    Yes, to solve your need the documentation says to install the gtag.js snippet with a custom HTML tag in GTM instead of directly on the page.

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