I am working on our company's landing pages for our Adwords campaigns, and we are seeing some strange behavior, extensive searches haven't revealed a good answer. We started running A/B tests with Google Optimize, initially running a redirect test between two differently-styled landing pages. Our conversions are set to trigger on the thank-you (message sent) page that a user gets after they fill out a quote form on the landing pages.

We're trying to get all of the numbers to match between these:

• Optimize Experiment Events
• Adwords Conversions
• Analytics 4 Conversion Events

There is almost always a mismatch of as much as 3 on at least two of those for any selected period, even when selecting a date range ending more than three days previous to avoid any data lag factor. The Google tags for all three are correctly installed, the landing pages are all simple HTML and CSS with no other scripting that possibly conflict with the Google tags. The only possible idea I could come up with is that we do occasionally see double quote form submissions (two identical emails from the same form submission), so we hypothesized that the discrepancies may be due to how each platform handles duplicate clicks.

We are also confused about how A/B testing affects quality score and landing page experience in Adwords. If the click traffic is being divided in between two separate pages, does Adwords average the quality score/landing page experience of both, or does it constantly vacillate between the scores of the two pages? We were thinking that we wouldn't be able to get a good quality score/landing page experience reading until we completed the A/B tests and settled on a single static landing page.

Thanks in advance for any insight!

I am using Google Ads to get some traffic to my website.

I am tracking the conversions through Google Analytics

I can see my conversions on Google Analytics, but Google Ads is not counting any conversion

Here the goal configuration

The 36 conversions Which I have from Google are traffic through Google Ads and not organic. But on my Google Ads dashboard, I have 0 conversions.

The website is built with react, which could be a little tricky sometimes with tags, and Google Analytics is loaded through Google Tag Manager. I do not think the problem is coming from GTM configuration as we do have the conversions on Google Analytics

I'm trying to figure out if this works. Unfortunately I do not have a website to test this with. Though I've read the GA and GAds documentation I'm not sure if this is possible. So please bear with me.

Imagine a simple website that has Google Analytics (with a linked GAds account) deployed. I want to run a survey on this site users can answer if they like to. As the result of the survey the participants are assigned some ID. Lets say the result variable is called cluster and the values are A, B or C.

What I want to do now, is use this group of participants of the survey and try to target new visitors that are similar to the ones that have been assigned a C value via Google Ads.

As far as I understood the documentations this is how it could be done. Please correct me and point me in the right direction if I'm wrong.

1. I'm setting up a custom user dimension called Cluster in GA
2. I'm editing the GA code on the website to include the custom dimension that will be populated with the result of the mentioned survey
3. When the results come into GA, I'm creating a remarketing audience in GA called Cppl based on the custom dimension Cluster
4. I'm importing this Cppl remarketing audience into GAds
5. I'm creating a similar audience in GAds based on Cppl list
6. I'm publishing a campaign based on this similar audience

Does this process make sense and is it correct or am I making any mistakes?