metric differences between the Graph API and the dashboard in Facebook Business Manager.
metric differences between the Graph API and the dashboard in Facebook Business Manager. We have found that there are differences in the following metrics: 'page_impressions' 'page_impressions_paid_unique' 'page_impressions_organic_unique_v2' 'page_impressions_unique' 'page_posts_impressions' 'page_posts_impressions_organic_unique' 'page_posts_impressions_paid_unique' 'page_posts_impressions_unique' 'page_impressions_by_age_gender_unique' 'page_impressions_by_country_unique' 'page_impressions_by_locale_unique' 'page_post_engagements'
Our main concerns are: Why are there differences in the data displayed by the Graph API and the Business Manager dashboard? Is the data updated differently or are there specific filters applied in one of the tools? How can we best use the data for accurate analysis and reporting?
Have you found any answers regarding your question? I understand some metrics are partly estimates and could potentially change as more data is collected giving more educated estimates (just my guess). I did find for some metrics the discrepancy was the least when the API was closest to the past few days rather than for instance a month ago. I am still having issues with 'page_post_engagements' as this metric comes nowhere near the 'interaction' metric data which is shown in the business manager dashboard. I find that 'page_actions_post_reactions_total' comes close but it obviously misses some interaction metrics such as shares and saves.