metric differences between the Graph API and the dashboard in Facebook Business Manager.
metric differences between the Graph API and the dashboard in Facebook Business Manager. We have found that there are differences in the following metrics: 'page_impressions' 'page_impressions_paid_unique' 'page_impressions_organic_unique_v2' 'page_impressions_unique' 'page_posts_impressions' 'page_posts_impressions_organic_unique' 'page_posts_impressions_paid_unique' 'page_posts_impressions_unique' 'page_impressions_by_age_gender_unique' 'page_impressions_by_country_unique' 'page_impressions_by_locale_unique' 'page_post_engagements'
Our main concerns are: Why are there differences in the data displayed by the Graph API and the Business Manager dashboard? Is the data updated differently or are there specific filters applied in one of the tools? How can we best use the data for accurate analysis and reporting?